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Healthcare Recruitment – Simplifying The Process

26th October 2018 | Posted in Blog, Innovation, Nursing, Recruitment, Technology | Tags: , , , , ,

Today’s job market has never been more competitive. For those job-hunting, there’s more than just salary to take into consideration: job-seekers are looking for good company culture, greater flexibility and workplace benefits. For employers, the average company spends around £5,500 on each new hire – a cost that can increase to £11,000 if they choose to embark on the healthcare recruitment process themselves.

Thankfully, the way we approach recruitment is evolving. With advances in technology, recruitment can be based around efficient, data-driven choices, rather than impulse decisions or unconscious bias. Healthcare recruitment, in particular, is leading the charge in developing innovative strategies to find and retain the right workforce. Whether it’s developing apps or creating incentives for potential candidates, new solutions aim to simplify the process of healthcare recruitment in the future.

Modernising the application process

In the past, employers reportedly spent an average of six seconds looking at candidate resumes. While there’s plenty to be said for first impressions, great candidates can slip through the cracks when applications are given such a short amount of consideration.

In healthcare recruitment, companies are now using technology early on in the process to improve their resume screening. This allows hiring managers to filter applications based on certain skills or experience, and reconsider previous candidates who are clearly interested in working at the company.

For candidates, this investment in technology is bringing numerous benefits. Candidates don’t need to worry about employers overlooking the finer details of their resumes, since algorithms can identify particular experience, skills or traits that will make them a good fit for the role. Applications also tend to be shorter and simpler, as employers understand that their candidates could be applying on a desktop, tablet or mobile, and at home or on the go.

The rise of healthcare recruitment apps

HR apps have grown in popularity over the last few years, helping HR managers to keep track of employee wellbeing, absences or holiday requests. Thanks to their accessibility, they’re increasingly being used in the healthcare recruitment process too.

Research has found that 78% of people would apply for jobs on mobile, and convenience was cited as the core driver of a job search on mobile. Apps fit this convenience requirement perfectly, enabling candidates to apply anywhere without worrying about logging into a computer. Job applications can be saved and revisited, and applicants can keep a copy of their application close to hand.

Most importantly, apps allow job seekers to keep an eye on the market, without actively searching for new roles. For passive job seekers – those who are employed but open to new opportunities – in the healthcare industry, apps enable you to set up notifications when a new position is posted in your field. This saves time scrolling through job listings, and you can also keep track of companies or particular fields you’re interested in.

The importance of communication

The healthcare recruitment space is highly competitive, and a bad experience can spread like wildfire. No one wants to receive radio silence when they’ve submitted an application – or worse, misinformation about what the role or interview entails.

The adoption of chatbots and virtual assistants is a simple way of making an application process easier for everyone involved. The chatbot market is huge (the market size is expected to reach $1.23 billion by 2025) so it’s likely to become an integral part of recruitment campaigns in the future. Chatbots simplify the healthcare recruitment process, and can usually answer any queries you have about an application. The ability to set up automated responses means candidates can get an accurate answer quickly, without having to wait for a member of staff to respond.

How AI will impact healthcare recruitment

The popularity of chatbots demonstrate the game-changing nature of artificial intelligence (AI) for healthcare recruitment.

With AI, organisations can perform tasks that have traditionally been completed by humans, such as manually screening resumes, shortlisting candidates or arranging interviews. AI can be used to build relationships with candidates and re-engage passive applicants. Perhaps most importantly, it can be used to reduce unconscious bias, paving the way for a better, more diverse workforce.

As AI algorithms develop, it’s expected that the amount of time needed to identify the right candidate for the right role will be significantly reduced, leading to a faster hire and a better recruitment experience. In the future of healthcare recruitment, we can expect to see artificial intelligence take a greater role in sourcing candidates from existing online data, such as portfolios, articles and social media profiles. Instead of spending time advertising a position, companies can approach the most promising candidates directly and spend more time evaluating whether they’re right for the role.

Greater incentives to attract applicants

Hartford Healthcare, one of the largest healthcare systems in Connecticut, America, recently spoke out about the challenges of healthcare recruitment. The organisation, which employs around 13,000 people in Hartford County hospitals and another 6,000 across the state, said there are “always positions in high demand and short supply”.

Registered nurses and specialised registered nurses – whether these work in the operating room, intensive care unit or emergency department – have become particularly hot commodities in the region, and the organisation has experimented with a number of healthcare recruitment strategies to attract top talent.

They recently launched a new speciality nurse program in partnership with the big nursing schools in the area. The program allowed for on-site training during a nursing student’s senior year, helping prospective nurses to build up their communication and coping skills quickly. This benefits the nurses, who get real-life experience – and benefits HHC, who demonstrate they’re invested in the future of the graduates, and want them to stay.

Simplify your healthcare recruitment experience with Nursco

The world of healthcare recruitment is rapidly changing. It’s time to leave the ‘Old World’ of recruitment behind and move into the future: a more efficient, effective and transparent experience for everyone.

At Nursco, we have a vision to simplify healthcare recruitment. Our solution changes the way healthcare providers build and retain their workforce, offering cost-effective recruitment services to our partners and support services to our applicants. With 100 years of combined experience, our ethos is based on passion, creativity and a desire to innovate.

To find out more about Nursco or to get in touch with a member of the team, contact us here.


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